at 11:33AM
Sony Music Entertainment Africa has appointed Christine Mosha, known as ‘Seven’, to lead marketing and artist development for the East Africa region.
An official press release stated that, starting with immediate effect, “Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalogue across the region from her base in Tanzania.”
Mosha will report directly to Sean Watson, MD of Sony Music Africa.
Speaking about the appointment, Sean Watson said: “Seven has spent most of her life contributing to the African entertainment industry. She is a passionate advocate for everything East Africa has to offer the world. For a number of years she has already been a key partner to us, providing unique insight into the nuanced ways of working in East Africa, which is such a strong and vibrant hub for music in the continent. So we’re delighted to have her on board, helping expand our East African roster of artis
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Music Business Worldwide
December 14, 2020
Christine Seven Mosha
Sony Music Entertainment Africa has appointed Christine Mosha, known as ‘Seven’, to lead Marketing and Artist Development for the East Africa region.
She will report directly to Sean Watson, Managing Director, Sony Music Africa.
Mosha brings over 15 years of African entertainment industry experience to the role and has worked closely with Sony Music Africa for many years.
In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for a number of East African artists including Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz.