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Mountains of agricultural data has often been brushed aside or overlooked, however a start-up company has compiled it so it can be presented in an interactive and simple way.
Black Box Co was founded about 12 months ago by CEO Shannon Speight and COO Emma Black after the beef industry came to them with the issue.
The entrepreneurs then developed a solution so that farmers can see how their decisions on the paddocks affect the end result â the steak on the plate.
Mrs Speight has a genomics and breeding background and Mrs Black has experience across the entire supply chain and meat science.