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Scouting for allies before debut, Amazon pledged minimum returns
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In 2010, three years before Amazon made its India e-commerce marketplace debut, the US giant circulated an investment proposal, code-named Red , to a few select potential local partners for a retailing venture.
Reuters
In 2010, Amazon was scouting for a reliable Indian partner as the country’s foreign direct investment laws forbade global companies from stocking and selling their own wares on technological platforms that they could fully own and operate.
In 2010, three years before Amazon made its India e-commerce marketplace debut, the US giant circulated an investment proposal, code-named Red , to a few select potential local partners for a retailing venture. The investment proposal offered a minimum return on investments at a pre-determined internal rate of return (IRR), including through a contingent three years put option on the Seattle-based company. Also, Amazon would have a