have asked us to be available and serve them. are you going to shop today and tomorrow or just today? both. reporter: are you a die-hard shopper? yes. reporter: for some shoppers the head start came with an attack of conscience. i think it is horrible. thanksgiving is a day to spend with your family. reporter: but the lure of bargains proved too much for turkey tradition. the 40 tv costing only $200. it was easier. it wasn t that packed. reporter: toys r us opened at 5:00 p.m., best buy 6:00 p.m., wal-mart at 6:00 and macy s and target at 8 p.m. my wife is a nurse. she s working 7:00 to 7:00 today so we are celebrating thanksgiving tomorrow. might as well do something, right? better than sitting with the dog all day watching tv. reporter: kohl s is selling this kitchenaid mixer before 229 now 101. tv usually 330 is now 170 at best buy. for the laundry room, a washer dryer from kmart was 670, now 500. experts warn some stores may put those rock bottom pr