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Ambrosia significantly outperforms all top-10 apples in sales growth

CMI’s freshest CatStats report, released Jan. 31, demonstrates Ambrosia Gold’s remarkable performance and shares CMI’s role in the extraordinary success of the variety in U.S. markets.

United statesDanelle huberRochelle bohmAmbrosia goldResh produceRoduce editorialsRoduce industry newsRoduce marketersRoduce marketing

CMI visualizes flavor profiles to boost sales

CMI Orchards is bringing apple-eating into the 21st century with Flavogram, a visual guide to apple flavor profiles. “We’ve taken what has historically been a one dimensional approach and increased the breadth and depth with which we describe and compare apple varieties,” said Rochelle Bohm, vice president of marketing for CMI Orchards.

Rochelle bohmResh produceRoduce editorialsRoduce industry newsRoduce marketersRoduce marketing

CMI Orchards Drives New Year s Ambitions with Exclusive Branded Organics

CMI Orchards Drives New Year s Ambitions with Exclusive Branded Organics
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Danelle huberRochelle bohmSenior marketing managerCosmic crispAmbrosia goldVice president

CMI driving New Year s ambitions with exclusive organics

Over the last decade, the apple category has evolved to sate a growing appetite for organics. Consumers crave new and exciting flavors; CMI feeds that hunger with a fourth tier of selling power devoted to high-flavor, branded organics available in one place. This is the perfect time to capitalize on that hunger and trade shoppers up, deliver incremental sales for the apple category, and give shoppers organic options that satiates their desire to eat well.

Danelle huberRochelle bohmCosmic crispAmbrosia goldResh produceRoduce editorialsRoduce industry newsRoduce marketersRoduce marketing

IFPA announces Produce Industry Leadership members

International Fresh Produce Association announced the members of the 2022-23 Produce Industry Leadership Program Class 27. IFPA introduced the 12 members of Class 27 during The Global Produce & Floral Show. Sponsored by Corteva Agriscience, the leadership program was launched in 1995 and has graduated more than 300 program participants.

United statesPhillip gilesNikki woottenJoe kelsayKacy fabieRoss shepardOlivia storvikMichael grinsteadTanimura antleAndy kimbrelKasey kelleyRochelle bohmCorteva agriscienceSybil faulconbridgeTiffany sabelliBenb schwartz sons inc