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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity Susannah Butter ‘A  new chapter, let’s go,’ rugby player Maro Itoje wrote on his Instagram page. The England star was announcing that he had just signed to Roc Nation, American rapper Jay-Z’s management company, in November. Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create. Last week, Itoje lived up to the nickname he has among rugby fans Super Maro by launching a campaign urging the UK Government to give free laptops to the 1.78 million children who currently cannot take part in online lessons because they lack adequate computers at home.  

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