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Yawen Chen
3 minute read
A delivery worker of Chinese online grocery Dingdong Maicai is seen on a street in Shanghai, China June 10, 2021. REUTERS/Aly Song
HONG KONG, June 28 (Reuters Breakingviews) - The online grocery party in China is already going bad. Missfresh (MF.O) shares plunged 26% on their New York debut, a worrying sign for rival Dingdong Maicaiâs (DDL.N) upcoming listing. Price wars and logistics costs have crushed margins and e-commerce giants are muscling into the sector. Joining forces may give both a better chance of survival.
Seven-year-old Missfresh (MF.O) is a pioneer in online groceries, Chinaâs hottest e-commerce sector. The app was among the first to offer ultra-fast delivery of fresh fruit, meat and other produce to the doorstep of Chinese urbanites. Missfresh says its roughly 8 million users wait just 39 minutes on average for items to be delivered. Thatâs thanks to an impressive but costly network of over 600 distribution centres with cold