Roblox launched in 2006 but has reined in a captive pandemic base, as of December, reaching 37.1 million developers up from 19.1 million in 2019. (Roblox wants to be very clear that stockholders shouldn’t expect continued explosive growth, writing in its S-1 filing with the Securities and Exchange Commission, “we do not expect these activity levels to be sustained.”)
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Second Life, Roblox partially entices its users to generate reams of content with the promise of in-game currency, which can be exchanged for dollars.
Developers who create Roblox games can sell access to their games or keep them free. They can make some Robux when users buy stuff within the games, like special powers and jetpacks and pool tables, and then exchange Robux for dollars, and Roblox pays a stipend if enough people play your game.