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Some like The New York Times have taken a strict interpretation, adopting a conservative approach in complying with the law. Others like ad management firm CafeMedia have taken a looser interpretation of the CCPA’s notoriously ambiguous definition of sale and may eventually find themselves running afoul of regulators.
When California residents request that website publishers stop selling their personal information in accordance with the state’s privacy law, many publishers still use that information to sell targeted ads by passing the data into programmatic ad marketplaces where they have little control over how other companies use that information. Although the publishers are using the Interactive Advertising Bureau’s CCPA compliance framework, the rickety custody of the data they share may put them at risk of non-compliance, making them vulnerable to lawsuits or legal enforcement, according to privacy lawyers.
No one s AMPing up the love Share
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Google s Accelerated Mobile Pages technology, known as AMP among web publishers, took a beating this week as an antitrust lawsuit filed by the Attorney General of Texas charged that the ad biz used AMP to hinder competition.
And on Friday, Terence Eden, a member of the AMP Advisory Committee, which was formed two years ago in response to criticism that the AMP project ignored publisher concerns, announced his resignation, citing the project s failure to make the web better.
AMP was created by Google in 2015, ostensibly as a way to make mobile web pages load faster but also as a defense against content formats like Apple News Format and Facebook Instant Articles. It requires web developers to code their web pages in a particular way using a subset of HTML and JavaScript to ensure the pages can be loaded efficiently.