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San Juan Artisan Distillers Find a Niche in Making Rum from Sugar Cane

Local Puerto Rican producers like San Juan Artisan Distillers are innovating making rum directly from sugar cane to find a niche in an industry dominated by rum giants that have been in business for decades.

Meet the Pioneer Rethinking Liquor Sustainability

Meet the Pioneer Rethinking Liquor Sustainability Maggie Campbell © Provided by The Daily Beast Don Q Rum The first time I met Roberto Serrallés, he was speaking on a panel about sustainability in the distilling industry. I was stunned. I had never seen a presentation like this at any point in my career. I sat with my mouth agape. I was impressed by his intelligence, kindness and warmth, and also his brutal honesty on the subject. In less than an hour, the sixth-generation Puerto Rican rum maker talked about energy use, water consumption, waste and the carbon impact of a distillery. This is the sort of information many brands would pay big money to sweep under the rug and he was giving the audience the receipts.

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