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What is the Voltage Effect? Why do some ideas fail while others change the world? What are the five hurdles one must clear to ensure the vitality of an idea?

United statesWhite houseDistrict of columbiaMichaelj keeganUri gneezyMichael keeganJohna listRobertf hartsookUniversity of marylandUniversity of central floridaUniversity of ottawaTilburg universityUniversity of chicagoIndiana university lilly family school of philanthropyDepartment of economicsUniversity fellow at tilburg