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Super Bowl: Do the ads work?

Companies shell out millions of dollars every year during the Super Bowl in hopes of generating as much revenue or engagement as possible. But how successful are they?

Super Bowl LVIII: MSU experts can comment on advertising, marketing and cultural significance of halftime show

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies

Mid-Michigan Matters: What makes a good Super Bowl ad?

Mid-Michigan Matters: What makes a good Super Bowl ad?
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