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Consumer

Consumer 2 hours ago A new Savings.com survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal, a 7% increase from 90% level measured in [.] La Redoute s new ad shows that brotherly love does not fade away with physical distance. The spot will air during the Grammys on Sunday. June 19, 2020 As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than [.] May 12, 2020 The writing has been on the wall for years. The decline of display advertising has been well documented in this publication and others. CPM rates for ads have fallen at [.]

International

International
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

In a Year of Uncertainty, These Brands Defined What It Means to Disrupt
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Brands Cut Off Trump and Friends; Don t Weep for Parler: Tuesday s First Things First

Plus, insights from Musa Tariq With less than 10 days left in the Trump presidency, his allies lose the support of major brands. Photo Illustration: Trent Joaquin January 12, 2021 Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can

The Trump Brand Crumbles; GM s New Identity Design: Monday s First Things First

The Trump Brand Crumbles; GM’s New Identity Design: Monday’s First Things First Plus, Quibi s content rises from the ashes The turmoil at the Capitol this week left five people dead and much of the country deeply shaken. Getty Images January 11, 2021 Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can

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