compete with the new online world of movie rentals. instead of just shutting down, the good, good, good people at pleasant street video in north hampton, massachusetts, did something cool. they decided they wanted to stay an asset to the town of north hampton, mass, even as they were going out of business. so pleasant street figured out a way for an $8 donation, anybody could effectively adopt one of the movies from the store s collection and then that movie would be housed forever at the public library in town. it was kind of a weird idea but totally worked. the town stepped up. every single movie at pleasant street video store got adopted. some people picked just their favorite movie or all the movies by their favorite director like the james bond movies or whatever. you chose the movies you wanted to adopt. instead of pleasant street video existing as a business and its amazing film collection being a relic in our collective imaginations now that the business is gone, than
but then i mean you know where this is going, right? about four months ago, pleasant street announced they were closing up shop. our little movie rental shop that could no longer compete with the new online world of movie rentals. instead of just shutting down, the good, good, good people at pleasant street video in north hampton, massachusetts, did something cool. they decided they wanted to stay an asset to the town of north hampton, mass, even as they were going out of business. so pleasant street figured out a way for an $8 donation, anybody could effectively adopt one of the movies from the store s collection and then that movie would be housed forever at the public library in town. it was kind of a weird idea but totally worked. the town stepped up. every single movie at pleasant street video store got adopted. some people picked just their favorite movie or all the movies by their favorite director like the james bond movies or whatever. you chose the movies you wanted
closing up shop. our little movie rental shop that could could no longer compete with the new online world of movie rentals. instead of just shutting down, the good, good, good people at pleasant street video in north hampton, massachusetts, did something cool. they decided they wanted to stay an asset to the town of north hampton, mass, even as they were going out of business. so pleasant street figured out a way for an $8 donation, anybody could effectively adopt one of the movies from the store s collection and then that movie would be housed forever at the public library in town. it was kind of a weird idea but totally worked. the town stepped up. every single movie at pleasant street video store got adopted. some people picked just their favorite movie or all the movies by their favorite director like the james bond movies or whatever. you chose the movies you wanted to adopt. instead of pleasant street video existing as a business and its amazing film collection being a