Indonesia has long been a major coffee producing nation, yet premium coffee and café culture have historically been out of reach for many consumers. This dynamic is rapidly changing with the expansion of international coffee chains and a new crop of home-grown operators making one of the country’s prime exports more accessible than ever, reports Isabelle Mani
A hot (or cold) flash
Daring to be different, Flash Coffee makes specialty coffee affordable and tech-friendly
published : 22 Jan 2021 at 04:00
Which begs me to ask the obvious question: Why coffee?
Before Flash Coffee, I wasn’t much of a coffee drinker. But t s bold, in-your-face and big, and the coffee is good, too, replies Pan. I actually enjoy the coffee but I like the tech bit the most. With our loud colours of yellow and pink, we are trying to be a lifestyle and empowering brand. Hence our slogan: Dare To Be Different . The name Flash is a cool name and goes with our concept, explains Pan.