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Spotify’s Car Thing is a either a great branding play or just another thing to distract me while I’m driving Published April 16, 2021
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Keep it simple. It’s sound advice and savvy business. Why complicate matters when you can get your point across in a clear basic fashion? This must have been the thinking at Spotify, the audio streaming and media-services provider, when the company decided to name its voice-controlled podcast-assistant hardware “Car Thing.”
Announced in 2019, Spotify has just made Car Thing available to some users on an invite-only basis in the United States. The reductive bluntness of “Car Thing” is a far cry from the name “Spotify,” which, on the surface, has absolutely nothing to do with music, streaming or audio. If the company made stain-removing products, the name Spotify would make sense. Spotify is an enormous company, so it is important to remember that a lot of money and market