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How RJ Scaringe Is Driving Rivian Into The EV Mass Market

With sales of costlier electric cars cooling, Rivian CEO RJ Scaringe is going to woo consumers with a smaller SUV and a smaller $45,000 price tag.

Apple home devices, car veteran exits for top Rivian product role

Apple Home Devices, Car Veteran Exits for Top Rivian Product Role

(Bloomberg) An Apple Inc. veteran who led work on home devices and helped start efforts to develop an electric vehicle is leaving for Rivian Automotive Inc., marking yet another senior departure for the iPhone maker. Most Read from BloombergTraders Line Up for ‘Once-in-a-Generation’ Emerging Markets BetSingapore’s $200,000 Toyotas Fuel Angst Over Wealth GapHouthi Hit on Russian Fuel Has Traders Recalculating RisksThree US Troops Killed in Attack Tied to Iran-Backed GroupsTrump’s Cash Stockpil

Apple Home Devices, Car Veteran Exits for Top Rivian Product Role

Apple Home Devices, Car Veteran Exits for Top Rivian Product Role
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