The Rural Marketing Association of India will host the most anticipated event of the year, Flame Awards Asia 2022. the celebration event will be held at Taj Vivanta, Dwarka on December 17th, 2022.
Mars Wrigley today announced that Piyush Jain has been promoted as Sales Director for India with immediate effect, from 21st March 2022. He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of th
Mars Wrigley readies rural push, healthier product line
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Mars Wrigley readies rural push, healthier product line
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NEW DELHI: US-headquartered multinational confectionery giant Mars Wrigley aims to transform itself into a treat & snacks company by launching a slew of products and smaller serve sizes, as consumers look for healthier alternatives.
The company’s strategy is in line with several global food and beverage majors such as McDonald’s, Nestle and Pepsi-Co that are rethinking their offerings to consumers in the wake of public outcry against products that lead to lifestyle-related health issues. “As part of our pledge by 2022, Mars Wrigley along with others want to reduce levels of saturated fat in chocolates by 10-15%, limit treat pack size products to125 Kcalories or less, smaller portion sizes, like in India, we have a15-gram Snickers which is 74 Kcalories only, and front of pack calorie and GDA labelling,” said Kalpesh R P