Raheem Akingbolu writes on sponsorship in brand building and how business owners are leveraging it to connect stakeholders, citing the example of the 2021 edition of Nigeria Idol, sponsored by Rite Foods’ Bigi Drinks
Companies and brand custodians could leverage visuals to tell their stories in memorable and vivid ways that may deliver more impact and emotion than words alone. Artful, custom and unique photography can transcend the mundane observable facts of a scenario.
It is for this reason that Bigi carbonated drinks, sponsors of the current Nigeria Idol has revealed by its innovative brand tactics is way ahead competitors in the industry.
Saleem Adegunwa, his indigenous Rite Food company in Ijebu Ode
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Adegunwa: Immense Investment Opportunities abound in Nigeria
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