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EIT Food
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EIT Food is Europe s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector.
The initiative is made up of a consortium of key industry players, startups, research centres and universities from across Europe. It is one of eight Innovation Communities established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.
EIT Food aims to collaborate closely with consumers to develop new knowledge and technology-based products and services that will ultimately deliver a healthier and more sustainable lifestyle for all European citizens.
Farmers chosen as most trusted group within the food sector by European consumers
28 January 2021
News, EIT Food Projects, Press
Study of 20,000 consumers across 18 European countries reveals trust in the food sector has increased over the course of 2020, yet the majority of consumers don’t consider the sector to be working in the public interest.
Consumer trust in the food sector has increased over the course of the COVID-19 pandemic, a new report from Europe’s leading food innovation initiative can reveal.
The EIT Food Trust Report surveyed 19,800 consumers from 18 European countries to measure trust in the food system and confidence in food products. The study was conducted by a consortium of pan-European academic partners including the University of Reading, the European Food Information Council (EUFIC), Aarhus University, KU Leuven, and the University of Warsaw.