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Gillette picks 10 distinct KOLs in Singapore for new Skin care launch Details 21 May 2021
Global FMCG company P&G has engaged 10 key opinion leaders (KOL) for its Skin by Gillette product range. As part of the Instagram campaign, the KOLs were tasked to create a series of Instagram stories and posts of using the product.
MARKETING-INTERACTIVE understands that Gillette worked with VaynerMedia for the execution. Some of the other KOLs spotted for the execution are the likes of comedian Rishi Budhrani, Aiman Haikal who works with Night Owl Cinematics, digital agency Hey Group founder Shafiq Hameed, GRVTY Media co-founder Jonathan Chua.
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Harley Davidson s first virtual H.O.G rally a success
Harley Davidson Asia Emerging Markets has held its first-ever virtual Harley Owners Group (H.O.G.) rally on 8 January 2021. A gathering of Harley-Davidson owners and fans that bonds the riding community together through passion, identity and brand loyalty, the virtual rally included an engaging line-up of activities.
In a 90-minute show broadcasted live on Harley Davidson s Facebook page, the rally celebrated the community s shared passion for freedom and adventure, attended live by over 700 of H.O.G. members and 11,000 motorcycling enthusiasts across Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Philippines, Indonesia, Malaysia and Thailand.
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Details 17 December 2020
First founded in 2000, the National Volunteer and Philanthropy Centre (NVPC) started out a national benchmarking study on volunteerism in Singapore. It then subsequently became the national body promoting and developing volunteerism and philanthropy across all sectors in 2003, working in partnership with non-profit organisations, companies and public sector bodies to facilitate and strengthen community giving efforts.
NVPC’s efforts to promote philanthropy has never stopped since, not even during the COVID-19 period when social restrictions were implemented. Aiming to continue helping communities at need, NVPC turned to the virtual space to engage and educate Singaporeans through comedy.
Its campaign “The City of Good Show: Saving Our Charities” won a bronze award in the category of Excellence in Content Marketing. NVPC’s good work was also recognised as a finalist in the category of Excellence in Event Marketi
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