is fantastic for the industry but there is nothing quite like getting together, having conversations, the meetings that happen at the london book fair are that happen at the london book fairare about that happen at the london book fair are about rights negotiation, export sales, people coming together to put together the deals that then bring the books that you and i would read throughout the year. what are the trends at the moment? one thing i am looking at is how tiktok is shaping the sales of bestsellers. we cannot escape tiktok even at the london book fair! taste escape tiktok even at the london book fair! we have a session on london book fair! we have a session on it london book fair! we have a session on it today. - london book fair! we have a session on it today. tiktok . london book fair! we have a session on it today. tiktok is shaping bestseller lists. we have had titles like the son of achilles heading to the top of the charts this year after being released on tiktok so