want to talk about sorry. brian: before we go, you have just glazed over your service. yes. brian: what has he it plenty to you? how has ha formulated how are today and have this drive to do more for veterans today? it s my d.n.a. i m a veteran. and what i always tell guys is hiring vets is not p.r. for me. it s who we are. so my company is veteran owned and veteran operated. i have 50%. i hired 12 people yesterday. manufacturer went out of business. i m folding a lot of those guys out to me. ainsley: our guys have so amazing and support our troops. u. will do very well. steve: how can people get your black rifle coffee right now. black rifle coffee.com. i do want to touch on one thing blue lives matter is really one of our big partners in this. steve: to support the police. exactly. so all the profits from thin blue line which is a roast-to-order colombian
coffee supremeo all the profits go back to law enforcement through. steve: whoa. through blue lives matter membership. we provide life saving equipment. like the rapid. tourniquet system back to law enforcement through those profits. i have teamed up with two other nonprofits. so a huge portion of my net profit over 5% goes back to nonprofits. i gave away more money, guys last year than i personally made. ainsley: you support our troops. steve: that s going the long way. ainsley: tell us about your family. have you baby on the way. i do. i have a six month my wife is six months pregnant. steve: congratulations. i have a 3 year 2 month going on 5-year-old daughter. ainsley: what s her personality. nara is incredible. my wife is incredible. i mean my family is everything. brian: good answer by the way. steve: if folks once again would like to support him. find out more information about your big plans to open 600 stores in six years go to black rifle coffee.com? absolutely.