Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.
4/7/21 OT: Mattresses
Founders
Saatva is a privately held e-commerce company that specializes in luxury mattresses and is based in New York, New York. In 2015, Saatva ranked 101 on
Inc s list of the top 500 retailers for the year, with 2014 revenues of $28.6M.[5] Since 2014, Saatva has grown exponentially. Saatva mattresses launched Loom and Leaf, an eco-friendly brand of luxury memory foam mattresses and their high end Zenhaven mattress in 2016. Saatva expects their revenue to exceed 500 million in 2020.[
The company was founded in 2011 by furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi, who chose to base the company s name off of the Sanskrit word sattva which means pure .[6] Rather than open a brick and mortar store, the two opted to sell their mattresses exclusively online. Their products received positive reception from outlets such as