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Ohio dealer Rick Ricart predicts auto retailing’s “next revolution” will occur in fixed operations.
It’s never convenient for a motorist when the dashboard’s “check engine” light or the like flashes on, says Rick Ricart, president of the Ricart Automotive Group in Columbus, OH.
Nor is a subsequent repair trip to the dealership service department an exercise in convenience. “It changes people’s plans and schedules,” he says. “Customers have pain points before we even see them.”
So, dealerships should ease the sting, not add to it, Ricart
(below, left) says at an online retailing conference hosted by media consulting firm Eckstein, Summers, Armbruster & Co.