Hey, did you hear the one about the high-priced avocado?
Itâs not really a joke, Butcher & Bee owner Michael Shemtov admits: Maybe more of a wry line. But when he stopped by a guestâs table last Wednesday evening, and the guest started reminiscing about picking avocados on an Israeli kibbutz in the 1970s, Shemtovâs interest was piqued. His restaurants have sold enough orders of avocado toast for Shemtov to have a tight grasp on the trendiness of avocados.
âWas avocado a trash fruit back then, or did it cost $2 at Whole Foods?â he asked.
Laughs all around.