Jeep says it doesn't fear Chinese newcomers like the GWM Tank 300 because not only are the American brand's vehicles "cooler", but its Chinese rivals can't offer the "proven capability" of models like the Wrangler.
Jeep Australia is banking on its decade's long reputation and experience in the rugged off-road SUV game to stave off new competition from emerging brands like Mahindra and GWM Tank.
Jeep Australia is open to returning to the popular mid-size SUV class after the global demise of the Cherokee, but expects the smaller Compass and larger Grand Cherokee to cater to buyers until a suitable new product arrives.
If you’re sad there won’t be another petrol V8 or diesel-powered Grand Cherokee, Jeep Australia reckons its incoming 4xe (four-by-e) will scratch that itch.