Human society judges a person based on their successes. But a study of history and reading between the lines without bias, will showcase what we ignore constantly. We ignore studying “failure” as a topic. It scares us to think about “failure”. We shy away from it. With so much societal pressure to be successful in everything we do, it’s bound to be a negative (and stressful) energy. The attitude towards failure by people around us makes one avoid any prospects of failure. Then we get conditioned to avoid failure. This is more pronounced in Asian countries, especially India - so there is possibly a cultural nuance to this as well.