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Swiss watchmakers go digital to show off new products, revive sales

4 Min Read ZURICH (Reuters) - Luxury Swiss watchmakers, usually not big fans of online retailing, are launching a new all-digital Watches & Wonders event on Wednesday to show off their latest products, hoping to revive sales hit by the coronavirus crisis. Slideshow ( 3 images ) Makers of high-end watches still largely rely on physical stores for sales, but the success of online platforms for pre-owned watches, such as WatchBox or Richemont’s Watchfinder, have shown it is possible to sell luxury timepieces online. Pandemic-related factory and store closures hit Swiss watch sales last year and have forced brands to boost their often tiny online business and generally rethink digital activities.

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