Josh Richards/TikTok
Well, that’s one collab for TikTok creator Josh Richards that came out of nowhere.
On Wednesday, the NHL announced that the 19-year-old Toronto-born influencer had been brought on as a special adviser to the NHL and will be acting as a “voice of the fans.”
Richards, who has over 25 million followers on TikTok, will be appearing at NHL marquee events such as the Stanley Cup Final.
“I want to thank the National Hockey League for giving me an opportunity to share my love of hockey with a whole new generation of fans,” Richards said in a release put out by the NHL on Wednesday. “I have always wanted to use my platform to educate and inspire, and I look forward to sharing my passion for hockey with millions.”
These TikTok stars built a VC firm backed by Anthony Scaramucci and the Winklevoss twins ktvz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ktvz.com Daily Mail and Mail on Sunday newspapers.
Social media influencers have enormous power to set trends, create overnight sensations and broadly define what's cool. Josh Richards, a 19-year-old determined to be the world's first influencer billionaire, isn't shy about flexing that clout.