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This Life-Saving, Anti-Brand Entrepreneur Is A Lucky F*ck

Serial entrepreneur Richard Laver chronicles his path from a 12-year-old child who survived a plane crash that killed 136 people, to being homeless at age 27, to the birth of his daughter and how she inspired the development of successful plant-based nutrition brand Kate Farms. He also discussed the launch of Lucky F ck, his upstart “anti-brand” line of energy drinks, and how it s following in the footsteps of Liquid Death.

Health and wellness to give jolt to energy drinks

I survived a plane crash that killed my dad and 136 others It s taught me to appreciate every day I m alive

Richard Laver recounts surviving a plane crash, his subsequent struggle with PTSD, and the good that he learned from the experience.

LUCKY F*CK: THE ENERGY DRINK THAT INSPIRES YOUR BEST F****** SELF

/PRNewswire/ You only get one life, and it s time to start living it. Introducing LUCKY F CK: a new, better-for-you energy drink crafted to motivate people.

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