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How Michael Jordan helped make brand Paris Saint-Germain cool

PSG have actively and aggressively built a brand with their partnership with Michael Jordan a key element in building their popularity

Comunidad autonoma de catalunaHaute normandieUnited statesSaudi arabia generalSaudi arabiaUnited kingdomUnited arab emiratesCity ofFrance generalNew yorkThe woodsLuis enriqueLouis vuittonNasser al khelaifiEdinson cavaniPharrell williams

Nike vs Adidas in World Cup Battle of the Brands – but is Qatar a risky backdrop?

The two biggest sporting brands provide 20 of the 32 shirts at the World Cup - but will there be a loser amid this relentless exposure?

United statesFrance generalUnited kingdomSaudi arabiaSam kerrColin kaepernickLionel messiRichard adelsbergDaniel haddadAlex morganKylian mbappeChristian eriksenSimon johnsonCristiano ronaldoFootball associationChampions league

Ear to the Ground announces US office launch with two senior hires

New office will give the agency a US base for forthcoming events such as the FIFA World Cup in 2026 and Los Angeles Olympics in 2028.

United statesUnited kingdomLos angelesCity ofRichard adelsbergNew balanceNorth americanLos angeles olympicsNorth americaJessica domainWorld cup

Movers and Shakers: TikTok, Lucky Generals, Deliveroo, Carat, GCS, ITV and more

Movers and Shakers: TikTok, Lucky Generals, Deliveroo, Carat, GCS, ITV and more
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomCity ofSimon baughEmily somersNadach musunguRichard adelsbergMaddy tomkinsTracey kittBen waltonMatthew harringtonChloe daviesNeil millerSam piperBartle bogle hegartyPete robinsRichard halton

New CEO and senior team reshuffle at Manchester s Ear to the Ground Prolific North

New CEO and senior team reshuffle at Manchester s Ear to the Ground Prolific North
prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomJohn parkerDolan hewisonOwen lavertyGemma longfellowRichard adelsbergMatt instonChief innovation officerFan intelligenceஒன்றுபட்டது கிஂக்டம்ஜான் பார்க்கர்ஓவந் வறுமைதலைமை கண்டுபிடிப்பு அதிகாரிவிசிறி உளவுத்துறை

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