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Sequoia picks its horse in the consumer carbon offset market, leading a $2.5 million round for Joro
Sanchali Pal first woke up to the world’s climate crisis after watching the 2008 documentary Food Inc.
The Princeton undergraduate saw the film in 2011, and it started her on the journey that would lead her to launch Joro, the Sequoia-backed startup that monitors consumer spending to offer tips on how to offset and reduce a user’s carbon footprint.
After scoring a job at the development firm Dalberg, then working in India and Ethiopia, Pal returned to the U.S. to pursue an MBA at Harvard Business School. She initially thought she’d focus on transportation, but her mind kept returning to consumer consumption habits and the potential to reduce CO2 emissions by targeting consumer behavior.