Informa Markets launches South Florida Ventures
Global exhibition organiser Informa Markets is expanding its luxury lifestyle portfolio in South Florida, USA, with the launch of a new regional market led by industry veterans.
The new market will aim to serve a variety of luxury industries: Art, Beauty, Boating, and Yachting.
The news comes on the heels of a management agreement with the National Marine Manufacturer’s Association (NMMA) to expand their Boating & Yachting portfolio in the Florida market.
Informa Markets has solidified its presence in the region in recent years, building a portfolio of events that attract an international audience. The Ft. Lauderdale Boat Show alone generated USD$1.3bn in economic impact for the region in 2019, more than USD$800m more than it had prior to Informa’s acquisition of the show four years earlier. Combined with the Miami International Boat Show and Miami Yacht Show, the economic impact to the South Florida region from just the