Anita Murage
Reports of young girls being lured to fake modelling auditions have raised questions on how to protect teenagers aspiring to start careers in an evolving industry.
With false promises to work for top brands and get a chance in the industry, desperate teenagers have found themselves in trouble.
Foreign countries start training their models young, and by Lucy Rao, the head designer and founder of Rialto Fashions’ observation, the lifespan of the model usually ends quickly after a few fashion season runs.
“The sooner you start, the better,” she said. “I wouldn’t say that’s the case here as well, but perhaps most people do not fully understand what modeling involves, and this exposes a gap where people now come in to take advantage of the children’s ignorance and beauty,” she said.