Aus Gov releases cyber safety campaign as 2 8m Aussies fall prey to cybercrime each year mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The Australian Government has launched the Federal campaign “Beat Cybercrime in Your Downtime”, created by BMF, encouraging Australians to use their downtime to take control of their cybersecurity.
February 3, 2021 10:06
Tip Top is reinforcing itself as ‘fabric brand’ in Australia, highlighting the home-grown wheat and freshly made bread that are a staple in family pantries.
The campaign seeks to create an ‘authentic connection’ with consumers through the appealing visuals of the golden wheat fields and enticing sandwiches.
The campaign launches new brand platform ‘Baked Into Australia’, which was devised by BMF.
“When BMF presented the ‘Baked Into Australia’ platform, we knew it captured a brand truth capable of strengthening Tip Top’s positioning in Aussie hearts and minds,” said marketing manager Tracey Fox.
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“This first execution shows an Australian wheat farm during harvest, its breathtaking scale reminiscent of the size of Tip Top, shown alongside the small family moments that matter most.”