Bizzarrini - famous for its 60s-era Ferrari lookalike racecars - is being revived Published: December 30, 2020 17:06 Bloomberg On Nov. 9, London-based Pegasus Brands announced its intention to revive Bizzarrini even though it hasn t made a car since 1969. Image Credit: Supplied
Navigating the world of obscure Italian car brands after they ve been infused with cash from Middle Eastern or Asian backers is a little like watching a 1960s spy film with the sound off. Or like reading blind items on the gossip website Page Six.
It s beautiful, juicy, and sometimes a little confusing.
Bizzarrini -famous for its 60s-era Ferrari lookalike race cars’-is the latest heritage brand to receive the new-again treatment. It s a trend that s included most notably and recently De Tomaso (famous for the 70s-wild Pantera, which is backed by Hong Kong investment firm Ideal Team Ventures) and Pininfarina, which just introduced