Reynolds and Reynolds has completed the acquisition of car retail customer contact specialist Gubagoo to drive forward the development of its Reynolds Retail Anywhere platform.
Reynolds acquires Gubagoo, expands digital retail capabilities Tuesday, Jun. 08, 2021, 02:28 PM By Auto Remarketing Staff DAYTON, Ohio -
It’s not just the dealer groups that are heating up the M&A activity: June has kicked off with major moves from the auto industry software giants.
Less than a week after
CDK Global purchased Roadster, Reynolds and Reynolds announced Tuesday it has bought Gubagoo, a provider of “conversational commerce” and retail solutions for dealers and automakers.
And much like Roadster does for CDK, bringing Gubagoo into the fold adds to the digital retail coffers at Reynolds, as the acquisition expands the Reynolds Retail Anywhere platform.