ADFEST 2024 opens this year with a line-up of stellar speakers on Day 1 to inform, unlock and inspire success. Confirmed first day sessions have a major focus on marketing’s greatest fascination right now, AI - the threat, challenger, ally and tool for humans all rolled into one.
Work and play, play and work the Digitas Philippines head of experience and innovation is a master at turning fun into creative success the growing tally of metals from Spikes to Cannes speak for themselves.
McDonald’s innovative campaign that celebrates food and gaming, ‘Unbranded Menu,’ continues its winning streak, this time in the regional awards circuit. At the recently concluded judging for Spikes Asia, the work won a Grand Prix, 2 Golds, and a Silver – the most an agency from the Philippines has