SelvaRey Rum and Bruno Mars Introduce New Packaging, Branding and Global Campaign
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LOS ANGELES, CA – After quietly garnering awards and critical acclaim, boutique rum SelvaRey has revealed new packaging, branding and a global campaign. Behind the scenes, musician Bruno Mars has been guiding the process for years, redesigning every aspect of the brand. With the new package now rolling out in high-end retailers, restaurants, and resorts across the U.S. and Asia, Bruno and SelvaRey plan to deliver
Tropical Luxury, Wherever You Are.
“I tried the rum years ago and loved it. It tasted like tropical luxury, like I was on vacation,” said Mars. “So we started working together, bouncing ideas about how we could show people how this drink makes you feel. Took some years and a lot of piña coladas but, dare I say, we did it.”