The marketplace. I think we need to deal with them upfront, in a very honest manner. What are your companies doing to restrict advertising to children . Weas i mentioned briefly, adopted a policy that we got from the pope Tobacco Control act that the audience be at least 85 adult. We also self regulate. In the years that has led up to this regulation we only advertise programming that would have a predominant adult audience, whether that be on television or in print. Thank you. Youre going to be a very good person, as you are anyway. She is committee chair, and she is here. Thank you. Youre a very optimistic man. You talk about sitting around the table and resolving these things. We tried it with the Tobacco Companies. They all sat across 30 different , raise their hands, swore to tell the truth, and then lies. Everyone turned and every thing began to make reference at that point. I do not want to say we asked , wele to raise their hand just want to talk about what is true. This is the
That appeals to children and things of that sort in accident responsible to show and ecigarette that looks almost exactly like a combustion cigarette in a Television Ad, is that responsible . I believe that it is. For most smokers if you ask them what an Electronic Cigarette is they think it is a complicated device with a lot of wires and it was important to communicate there could be as close as possible to the product they were currently using and that would make it easy as possible transit transmission transition to a new habit. For an adult who knew that. For a kid who is looking at that tv advertisement. Is in the to that kid that does not know the sophistication of what you just said that it is ok to have either one . Quick that is why we have our message, friends do not let friends smoke which is our ad campaign we did earlier this year. That is the kind of ad campaign the Public Health community should support. That is where you were you are going to run into some problems. In