because it forces you to think about areas of potential growth and pitfalls. if you re looking for funding you need to have these answers. our next guest is here to walk us through several key things. so reworth is founder and ceo of the profit partner where she writes business plans and creates financial forecasts for small businesses seeking funding from bank. good to see you. thank you. i think about this all of the time. in business school we did business plans for people and they were literally this big. that is gone. talk to us about some of the key areas, even if it s a quick power point or a couple of pages long you need to include. the first thing you need to include of course is what the business is itself. right. a very short i always do two to three sentences so someone can immediately get and understand, okay, this is what this business is and this is what it does. and here s the market opportunity out there. here s the market