hundred fifty three he invented the potato chips potato chips are indispensable in modern world even here in my practice only after we have closed of course because they re not that healthy. why are potato chips so addictive. researchers in the us have find a connection between a desire for salty food and the release of the dopamine hormone it plays an important role in the brain s reward system a team of german researchers led by pharmacologist andreas has looked at how chips affect easing behavior and brain activity. to find out what component of the chips cause the kind of loss of control that seen in addiction the scientists fed lab rats different mixtures of food. they