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Upland Software, Inc. (Nasdaq: UPLD) is expanding its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall. Powering millions of text messages

United kingdomCity ofIan burkTiffany youngUpland software incUpland softwareTechnology for marketingChief business officerRew goldingProduct marketing managementTalk about textWhy marketers shouldnt overlookData personalisation