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Twitter acquires newsletter service Revue
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Twitter has acquired Revue, a service that helps users create and publish their own email newsletters.
The social media giant stated in a blog post earlier in the week that its aim was to support writers to increase the revenue they see from their readers, and Revue would enable them to do this.
The purchase has already had an impact for users of Revue, with Twitter lowering the prices and making some features free.
Twitter Wants to Work with Writers
Twitter is an essential tool for many writers, a great source of research, contacts and exposing content, but it’s rarely a direct route to revenue for many journalists. A 280 character limit isn’t the ideal place for a writer to shine, and it seems that Twitter has recognized this, promising to work with writers to help them monetize their services.
Twitter announced Tuesday that it acquired the email newsletter service Revue.
In a blog post, the social media giant said that the action was intended to make the platform better for writers and publishers. Twitter is where people go to see and talk about what’s happening in the world. It’s where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and build a loyal following, said Mike Park, Twitter s vice president of publisher products, and product lead Kayvon Beykpour wrote in the post. These writers and long-form content curators are a valuable part of the conversation and it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience, the post continued.
Twitter bets big on newsletters with Revue acquisition
The social media giant says newsletters are a natural expansion for its platform
Twitter has announced that it is acquiring email newsletter service Revue for an undisclosed sum.
The company is known for its services that help create and manage newsletters. Twitter outlined in a blog post that newsletters are a natural expansion for its platform since many users on Twitter promote their work.
âMany established writers and publishers have built their brand on Twitter, amassing an audience thatâs hungry for the next article or perspective they tweet,â Twitter outlined in a blog post. âOur goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.â
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