Learn more about OTT monetization at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Eric Schumacher-Rasmussen: How can a platform like Roku help content providers succeed with the various business models?
Mike Gamboa: First off and I think Mark can probably agree with me OTT is really hard. And so I think discovery is probably the biggest challenge for any OTT service, regardless of your business model. That s one where Roku is really trying to build best-in-class tools to drive content discovery. From the moment a user purchases a device, we have discovery elements within the UI. We have banner ads, Featured Free search, and then we have the Roku channel, which is one of becoming one of our biggest drivers of engagement and discovery for content partners looking forward to the Rotten Tomatoes content there. So I think for each business model, what
Revry-damian-pelliccione
Sarah-lyons
Eric-schumacher-rasmussen
Mike-gamboa
Cinedigm-erick-opeka
How-can-roku-help
Streaming-media
Streaming-media-west-connect
Featured-free
Rotten-tomatoes
Damian-pelliccione