them? just briefly, i think there are five big them? just briefly, i think there are five big positives. them? just briefly, i think there are five big positives. the - them? just briefly, i think there | are five big positives. the verses we are going to see an improvement in productivity of copywriting and visualisation. basically, we will be able to produce copy and adverts faster, two weeks down to two days. we will be able to personalise even more effectively. we are able to do that already but it is going to be super productive, instead of producing 1.5 million assets for a campaign, potentially, we can produce multi million assets for a campaign thirdly, media planning, i presume will be revolutionised soppy will no longer need 10,000 people around the world. you ll be able to do it algorithmically and the people will have very sophisticated data to base their planning decisions on. we are going to be able to use ai base their planning decisions on. we are going to be able t