Lockdown blues
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Harsh lockdowns have brought
e-commerce to a halt in some states, which means that while overall demand for online shopping is still up, it isn’t close to matching last year’s growth.
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Regional lockdowns have hampered e-commerce sales in some states and boosted them in others. And while overall demand has grown, it hasn’t surged in the way it did last year, e-commerce executives told ET.
What’s happening: Lockdowns in some districts of Chhattisgarh have brought e-commerce activities to a halt. “We’ve been trying to tell local authorities that e-commerce is the only way to ensure people stay at home, but nothing is happening,” said a top executive.