Netflix Revamps Kids Profiles to Add Character-Based Favorites Row on TVs
Todd Spangler, provided by
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Netflix wants to get tykes clicking into their favorite TV shows and movies faster: The streamer is launching a redesigned kids profile on connected TVs to prominently feature characters from their most-watched titles right on home screen.
It’s an effort by Netflix to engage kids more immediately, by using a visual language they grasp more easily than traditional poster images. In an update rolling out globally starting Tuesday, Netflix Kids profiles on TVs will now include a “favorites” row on the homepage with five characters perched above the related series or film.