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How to adapt your pitches during noisy news cycles
Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. By Lisa Martin
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This was the year of adaptability for many PR and news professionals. Social distancing practices necessitated virtual collaboration and flexibility between PR practitioner and reporter more than ever before. Not only has it been a challenge to engage journalists due to shrinking newsrooms and furloughs, this year the news industry was inundated with coverage about a global pandemic, a contentious election and social injustice issues.
When it comes to media pitching, it’s been difficult to predict how